To ensure that their organizations websites and related content appear in search engine results, all content marketing teams must master search engine optimization.
When businesses fail to conduct proper SEO keyword research, their website content may never reach its intended audience. Content teams, on the other hand, can use free keyword research tools to help them gather the data they need to improve their SEO strategies. Many free tools do not have a paid version, whereas others have both free and paid subscription tiers. Paid subscription tools can improve SEO strategies, but teams that only need keyword recommendations and keyword volume rankings can get by with free tools like Google Search Console, Rank Tracker, and Google Trends.
What is the significance of keyword research?
Keyword research is conducted by content teams to identify the words and phrases that people use to search for goods, services, and tips. They also conduct this research to determine how those phrases rank in terms of search volume in a given month. Keyword data can help content teams develop and maintain a successful content strategy and understand what content their audiences want to see.
Organizations should conduct keyword research as part of their marketing efforts on a regular basis because search engines such as Google frequently change the algorithms that determine how content ranks. The initial SEO strategy for a company’s website or blog is only the beginning of the journey. To keep up with algorithm changes, content teams must constantly monitor and optimize content on webpages.
Free SEO keyword Research Tools
Many free tools are available online to help content teams gather the information they need to develop and improve their content and SEO strategies. Organizations that want to conduct free keyword research should consider the SEO keyword research tools listed below.
Google Search Console
Google Search Console can be used by content teams to start keyword research and assess how well their organization’s web content performs on Google. This free tool analyzes the current keywords on a webpage and displays their average SERP position, impressions, and clicks.
For web and analytics tracking, marketing teams frequently use Google Search Console in conjunction with other Google services. Webmasters and content creators can use Google Search Console to determine which pages receive little traffic and need to be updated. The tool can also show which search queries generate the most traffic, allowing teams to determine which topics to cover in future blog posts.
Users, for example, can use Google Search Console in conjunction with a Google Analytics account to obtain detailed keyword data and identify opportunity keywords (phrases ranking in positions eight through twenty with a high number of impressions) from the performance report. This report depicts how Google ranks keywords in search queries at a specific point in time. These opportunity keywords, combined with on-page SEO improvements, can help content teams improve their page’s SERP rankings.
The best keywords for businesses to rank for aren’t always obvious. Although certain words and phrases may be specific to business products, services, or industries, people may conduct searches using variations of those words and phrases.
Organizations must be aware of all possible variations of potential keywords and phrases in order to find useful keywords or phrases for search ranking viability. Rank Tracker is a free SEO keyword research tool that combines 23 keyword research tools into one to provide users with a plethora of keyword ideas. This tool can display the traffic potential of a keyword as well as the SEO competition for that keyword.
The paid version of Rank Tracker’s tool is available, but the free version provides enough data to analyze keyword traffic potential.
Keyword Surfer is a free Google Chrome extension that analyzes Google search results directly on the search engine results page (SERP). The goal of this extension is to determine the query volume for a given keyword in the Google database, which includes results from 19 countries. Users can see global estimates, their country’s results, and the top 10 similar keywords in the search results within the SERP and search bar.
Content teams can view the popularity of a search term over time using the Google Trends interface. This tool allows users to look up individual words or compare keywords to see how trends change over time, such as by season, holiday, or the annual release of new technology. For example, if a company sells a lot of Mother’s Day products, Google Trends can show when search volume for keywords related to Mother’s Day begins to increase or decrease.
This tool also displays interest by region, time ranges, and related topics and search queries.
Google AdWords Keyword Planner
The Google Ads Keyword Planner tool can assist marketing teams running pay-per-click search campaigns in differentiating a targeted keyword list between SEO and PPC targeting. This tool also displays keyword suggestions and search volumes, which can be used to generate insights for campaign planning. It also displays a breakdown of cost-per-click data, advertising competition, and seasonal traffic changes in a single location.
Teams that already use PPC advertising will benefit the most from this tool, as they will be able to use the search volume feature in their campaigns. However, in order to gain access to the most detailed analysis features for paid campaigns – rather than just search volume ranges – organizations must spend a certain amount of money on paid Google Ad campaigns.
Moz Keyword Explorer
Moz provides a free version of its Keyword Explorer tool in addition to paid subscription options. The free tool, which allows for ten queries per month, can help content teams that lack SEO expertise. The tool does not have as many data points as some other tools, but this makes it less intimidating to new users.
Moz also generates a priority score, which informs content teams about whether they should devote time and effort to a specific keyword. The tool computes priority scores based on a variety of metrics, including volume, clickthrough rate, and difficulty, as well as how the organization prioritizes the keyword for its business.
Semrush has a paid SEO tool, but its free model allows for 10 free searches per day, which can help content teams that are just starting their research. Semrush’s keyword tools provide insight into organic search rankings, search volume data, and competitive keyword gap analysis.
Semrush also provides backlink analysis for teams interested in determining which links lead back to their websites. The Backlink Gap tool, which compares an organization’s backlinks to those of its competitors, is also available to users. Additional features, such as an SEO content template and topic research for content strategy planning, make this a viable option for teams that want to begin SEO planning and strategy but eventually transition to a subscription version.
In order to assist you in selecting the best keyword research tool, we examined the most popular ones available.
SEO keywords, which can range from single words to complex phrases, are used to inform website content in order to increase relevant organic search traffic.
An SEO strategy is the method of categorizing a website’s content to improve the likelihood that it will appear in search results.
Tools for SEO offer information and warnings about the general health and success of your website.
No, there isn’t typically much (or any) actual code involved in SEO. It is entirely possible to perform excellent SEO without touching any code.
Keywords for SEO are the words or phrases you use in your web content to make it easier for users to find your website on search engines like Google.